Baking for an audience can be a guessing game. You have the gluten free fanatics, the vegans, the GMO police, and even stranger; the individuals who proclaim they don't like sweets. The list goes on. Designing the optimal campaign carries a very similar dilemma. A poorly designed campaign will not only be ignored by your audience, but could be poisonous to your brand. That's why our first step in preparation is to always research the audience. This will ultimately lead us to the most optimal pallet of ingredients and a good idea of how and where we will deliver the final product.
The other major part of preparation is determining the response we are trying to generate with our campaign. In the case of brand awareness, the goal may be as simple as putting a smile on a client's face but in most cases, you want them to take action and purchase something. Establishing your directives up front will enable us to better tailor copy, track the results of the campaign and provide us with the data needed to make improvements to the recipe. Now that we've taken a high level look at your campaign, let's get started!